Legendary WOR Signs Radio Station WebSite Deal with SiteShell Corporation
The Heritage Station Ushers BlueDot WebSite NetWork Into the Nation’s Largest Broadcast Market
New York, NY and Shelton, CT, May 8, 2001 - WOR Radio 710 AM and SiteShell Corporation announced today that they have entered into an affiliate licensing agreement. Under the terms of their deal, SiteShell will create and dynamically maintain a locally branded, e-commerce integrated web site for the major market, Talk/Information giant. WOR Vice President and General Manager, Bob Bruno explained the station’s decision to partner with SiteShell, saying, “We wanted to give our website a fresh, new look and update the density and quality of our unique content. Further, we needed a business partner that understood our needs and knew how to meet them efficiently and cost effectively. SiteShell was the right choice for the project.” Bruno added, “I know WOR's sizable, web-ready audience is going to love the new look of our web site." SiteShell President Jim Champlin acknowledged WOR’s status among the radio industry giants. “In welcoming WOR to the BlueDot WebSite NetWork, we are extremely excited and honored. We’re talking about a radio original, a broadcasting icon with a tremendous tradition in the number one broadcast market,” Champlin said. He added, “SiteShell is committed to delivering an informative and entertaining online experience, every day, to WOR’s huge number of loyal listeners.” Memorable WOR shows that kept America entertained during radio’s “Golden Age,” like The Shadow, The Green Hornet and The Lone Ranger, are among those that will be featured in the interactive “History” section of WOR’s new web site. The history section is just one of several interactive features, which will be included in the web site. SiteShell’s BlueDot WebSite NetWork is now hosting approximately 150 NetWork WebSites for its affiliated radio stations, with about 100 more currently in production. The affiliated stations are owned by over two dozen broadcasting companies. About SiteShell Corporation SiteShell is the first Internet web site network company to license a full array of dynamically updated, customizable web sites to local radio stations on a turnkey basis. The highly produced WebSites are locally branded, and feature format-specific content packages that include local news, weather, movie and concert listings, feature stories, games, and contests. SiteShell's unique PointSales merchandising system presents visitors with opportunities to purchase the high-quality merchandise that is featured in web site content. Through its partnership with Verio, SiteShell provides several Internet products to its radio station affiliates for offer to their WebSite visitors. SiteShell also offers ASP services to other companies requiring web site network architecture and maintenance. SiteShell was founded in 1999 by a management team with over 125 years of aggregate radio station ownership and management experience. The team was formed by the company's chairman, Joel M. Hartstone, who is joined by President and COO, Jim Champlin, and vice presidents, Paul Rothfuss and Martin Beck, three of radio's most prominent executives. The company's investors include Centennial Ventures, one of the nation's leading venture capital firms, Verio, Inc., the world's largest business web hosting company, now a division of NTT, the world's largest telephone company, Axiom Ventures and Connecticut Innovations. About WOR Radio 710 AM A heritage radio station, WOR Radio 710 AM has been on the air since February 1922. Owned by Buckley Radio, WOR is America’s most listened to talk and information station with an average of over one million listeners per week in New York, New Jersey, Pennsylvania and Connecticut. Through its New York City facilities, WOR also produces and delivers programming to the WOR Radio Network, which serves more than 380 radio stations in the United States and Canada. Among the nationally known personalities currently heard on WOR are Dr. Joy Browne, the Dolans, Joey Reynolds, Joan Rivers and Warren Eckstein. Lifestyle and entertainment hosts Joan Hamburg and Arthur Schwartz, political talk show host Bob Grant, and morning talk host Ed Walsh, are four of New York radio’s favorite personalities. back |